OUR GAME: THE MURAL
UMBRO: OOH
To celebrate their 95th birthday, Umbro wanted to do something special on their home turf of Manchester.
We reached out on social media to ask the city’s famously passionate fans a question: ‘What does football mean to you?’.
Their responses became the basis of this beautiful Northern Quarter mural. A public artwork as stunning as a stoppage-time screamer.
The mural marked the culmination of a long-running Umbro campaign based around the concept of Our Game: real football in all its wild, imperfect and unbeatable glory.
this is our game
Agency: LOVE.
Creative direction: Kevin Phillips, Gary Toal
Video edits: Fabi Burnett