FARMED WITH CARE
RED TRACTOR: TVC
Our 2023 campaign for Red Tractor, the UK’s biggest food assurance scheme, set out to help consumers understand what goes on behind the label.
We crafted a series of ten-second spots based on different “Tractor Facts”, brought to life with charm and style by award-winning animation studio Mackinnon & Saunders. Voiceover by the inimitable Sara Cox.
WhEN THE RED TRACTOR’S THERE, YOUR FOOD’S FARMED WITH CARE.
The campaign also featured a 20-second spot with a script full of rhyming couplets, giving viewers a further glimpse into the world of Red Tractor.
Agency: LOVE.
Creative director: Kevin Phillips
Production: Mackinnon & Saunders
Voiceover: Sara Cox