I’m a culturally sharp, strategically minded writer. I love to work on big conceptual ideas one minute and jump into writing a script or crafting headlines the next. I’ve worked at content agencies, b2b agencies and creative agencies.

I strive to make brands memorable through insight, storytelling and a bit of humour (where appropriate). My work spans advertising, branding and design, spaces/experiences and editorial content. Most recently, I led the brilliant copy team at LOVE in Manchester.

I’m now freelancing full-time and currently based in London. Away from work you’ll find me reading a lot, arguing about football, making too many playlists, staying optimistic. And eating crisps.