Rogue Wave vodka
brewdog: brand creation
Based on a true story.
BrewDog (before the scandals) were set to launch a high-quality, no-frills vodka inspired by their native Aberdeen. A spirit born from the grit and graft of the North Sea.
The brand needed an anchor. We found one in One-Armed Alex, a real local legend who was determined to live life his way. Even when a freak fishing accident left him one limb lighter.
Alex became the figurehead for a different kind of vodka. An authentic, rebellious spirit in a sea of shallow brands.
a vodka to remember
Our label told the story of our unconventional hero and explored BrewDog’s uncompromising approach to distilling.
The label design was inspired by the rawness of the North Sea environment, with an imperfect aesthetic designed to cut through.
NO HALF MEASURES
We paid tribute to Alex’s single-minded lust for life with a suite of playful graphic assets and a fully realised brand world.
This included exclusive Rogue Wave merch (of course) and a robust brand playbook, to prevent any further mishaps at sea.
Client: BrewDog Distilling Co.
Agency: LOVE.
Senior designer: Harry Heptonstall