live from the sunny side
SOL: ATL Campaign, TVC
Inspired by the sun but living in the shadow of that other Mexican beer brand, Sol were seeking a fresh jolt of energy.
Our global ATL campaign reimagined solar energy as human positivity, celebrating the infinite optimism of people who live life on the Sunny Side.
TURN THE BRIGHTNESS UP
TURN THE BRIGHTNESS UP
Blending Gen Z-friendly language with retro-inspired illustration and photography, the campaign launched with a vibrant TV spot filmed on location in Cape Town.
Agency: LOVE.
Creative direction: Chris Myers, Helen Lazzari
Additional copywriting: Emma Cocker
Motion design and editing: Fabi Burnett
Music: Warner Case
Videography: Gung-Ho! Productions
Illustrators: Michela Picchi & Alan Berry Rhys