just released. already wanted.
Smirnoff hipster: launch campaign
We needed to grab attention and stoke intrigue for the launch of the Smirnoff Hipster: an iconic vodka in a new, portable format.
Our campaign fused the bold novelty of the packaging with the brand’s infamous reputation, introducing a mysterious trio engaged in some cloak-and-dagger action.
We built on Smirnoff’s established ‘Infamous since 1864’ positioning with a new campaign line: Just Released. Already Wanted.
This became the platform for a short film edit and accompanying visuals. Our three characters, representing the three flavour variants, can be seen smuggling and trading the Hipster like a precious piece of contraband.
Agency: LOVE.
Creative director: Kevin Phillips
Post production: Boardwalk Studio
Motion graphics: Fabi Burnett