REAL WORLD WINE
laithwaites: campaign
Laithwaites were aiming to attract a younger audience of “premium enthusiasts”. People with busy lives, a bit of spare cash and a growing interest in wine.
We created a campaign rooted in real, relatable wine moments. Not swirling and sipping like a sommelier, but popping Champagne on the beach or pairing a lovely red with your favourite pizza. Welcome to Real World Wine. Purists, look away now.
Agency: LOVE.
Creative direction: Ed Hall, Kevin Phillips
Photography: Tom Cockram